After a great run leading Freight Farms(MassChallenge ’12 & Techstars Boston ’13) as founder/CEO from crowdfunding to series B($30+M raised), creating the largest network of connected farms in the world(35+ countries) that continues to grow rapidly, I took a step back from my operational role at the end of 2020 as board chair.
After some time to focus on my family, recharge, and orient myself to the world as it will and should be. I explored a number of areas that I’m passionate about but nothing has the ongoing and potential environmental, health, and community impact of food. The past 12 years working to transform the food supply chain has equipped me to question the fundamental assumptions of the current system.
My ultimate conclusion has been that the way we interact with, relate to, and buy food will be unrecognizable to my daughter when she’s my age. The current grocery business is not good as a business model, a supply chain, or a corporate citizen.
The opportunity to create a better food future has led me to join forces with Torry Katsiroubas, Ted Katsiroubas, and Josh Shirazi to create Morrissey Market. We are reimagining grocery as a good business, a resilient supply chain, and a net benefit to the communities we are responsible to feed.