I’ve Got CarFreeBrad & I love it!
As a fan of Hubspot from a product/customer perspective, I’ve thought about Dharmesh’s founding story quite a few times, about how Hubspot got started partially out of his experience with his blog Onstartups while a student in Boston. Recently, I got to hear him tell the story at Hubspots most recent conference(just before they went public) and realized why he’s been so successful and Hubspot is considered such a powerhouse.
The realization is nothing groundbreaking and not all that insightful. A key driver for Hubspots steady success, growth and general positive vibe in all phases of the game comes from the authenticity of a few people who LOVE IT to their core!
You might ask, Who genuinely loves inbound marketing? I know I did.
Don’t get me wrong, I love what inbound marketing does for my business and the thousands, millions soon, of other businesses out there. But I don’t feel strongly about all the various aspects of it and the struggles of how it was done before Hubspot and why the world should never go back to doing it that way ever again.
Early on when I heard Dharmesh tell his founding story, I was in a negative place in my entrepreneurial journey. I had witnessed hundreds of startup pitches/stories and hadn’t really found my voice yet. I had heard one too many times “you need to sell the story” and it had all started to feel forced and fake UNTIL I listened to Dharmesh tell his story. My negative mindset(mind you this was years ago) didn’t allow me to embrace why, only allowed me to believe he was just better at selling the story than anyone I had heard.
It was over 3 years ago that Freight Farms was revealed publically for the first time via our Kickstarter campaign and as I look around the office with a dozen people working late into the evening on a random Wednesday, I understand what CarFreeBrad has meant to Freight Farms!
Carfreebrad.com has been a documented journey that keeps me accountable to the genuine reason Jon and I committed to spending so many hours doing something that no one fully understood in a parking lot so many years ago that has come to personify our passion in so many ways in Freight Farms. It’s not as direct as Dharmesh’s progression and much harder to explain but it continues to give a glimpse into what was important to me 4+ years ago. I was questioning the status quo, focused on sustainability and obsessed with the role that infrastructure plays in our most entrenched industries(energy,transport & food).
I started by testing all my own assumptions and ditched the car for a bike then one thing led to another…..Freight Farms. Now this blog serves as a constant reminder of why I got into this crazy thing, why I love it and why I can’t ever stop!