I love that the major car companies are concerned that kids these days don’t seem to care that much about owning a car. This article gives a great glimpse into how scared GM is and the crazy lengths they are willing to go to connect with this new generation and make cars relevant to us. I wonder if it will work. Will a “denim” colored car get me/you to buy?
This week, the New York Timespulled back the curtain on General Motors’ recent, slightly bewildered efforts to connect with the Millennials — that giant generational cohort born in the 1980s and 1990s whose growing consumer power is reshaping the way corporate America markets its wares. Unfortunately for car companies, today’s teens and twenty-somethings don’t seem all that interested in buying a set of wheels. They’re not even particularly keen on driving.