Whether you understand it or not it’s awesome.  New Belgium Brewery goes on a tour and at each stop someone committs to trade thier car for a sweet custom bike.  Don’t worry, I’ve already emailed them to find out when they will be in Worcester.

New Belgium Trade your Car for a Bike

It’s when one fortunate soul hands over their car, title and keys to the Tour de Fat altar in exchange for a bike. Not just any bike, a New Belgium, fully-loaded, hand-crafted, Fort Collins-built commuter bike. There’s 13 Tour de Fat stops – surely one near you – and that’s 13 car/bike trade opportunities. It’s about weaning yourself off the petroleum teat. It’s about becoming a better, sexier person. It’s about rediscovering the cultural thrill of public transportation. One year’s time is the minimum commitment – commuting is your sentence.